Yes, Article is the easiest way to create beautiful modern spaces. Also, Article provides B2B services for business and partners such as interior designers and brands in need of decor solutions — offering a team of tailored support that’s ready to help bring business concepts and interior designs to life.

Article has an amazing Trade Program. We know that. The challenge was not providing high quality products and an exceptional service. The challenge was getting the word out to the interior design community.


In collaboration with the marketing team I run an acquisition campaign with the goal of acquiring 1000 new trade members. We utilized social channels, landing pages, direct mail and print publications.

Most interior design publications and social advertisements featured standardized creative with very similar stylized room shots. I took a different approach to stand out from the crowd. We shot this from a birds eye/floor plan perspective. 1 room easily designed three ways — showcasing the ease of bringing an interior designers vision to life.

The campaign was a success achieving the desired client acquisition we set out to acquire. Win, win!