Cyber Monday is one of the biggest retail opportunities of the year next to Black Friday. That is why we needed to make the sale pop! As a counterpart to Article’s Black Friday Sale, I crafted visually compelling ads that followed the same art direction and clearly contrasted the shift to Cyber Monday. The ads celebrated product nuances and showcased the excitement and the breadth of the sale. Set to a soulful/hip vintage track, I utilized fast paced product transitions and typographic movement.
As it turns the sale was a success yielding one of Article's biggest sale months ever.