The Handshake Project is one of Ecotrend’s many ways of providing its brands with marketing exposure and creating good will with consumers.
Ecotrend commissioned me to create a tasteful and smart campaign that was free of product pushing.
The solution was to introduce a friendly campaign moniker 'The Handshake Project'. I hand crafted eye catching/salt-of-the-earth identity and artwork composed entirely from potato stamp prints — pairing it with point of sale promotional materials that showcased the cross-continental community based achievements.