Article Palm Springs Outdoor campaign. I captured b-roll, product centric & detail photography for web, lookbook and social channel use cases.

The Handshake Project is one of Ecotrend’s many ways of providing its brands with marketing exposure and creating good will with consumers. 

Ecotrend commissioned me to create a tasteful and smart campaign that was free of product pushing. 

The solution was to introduce a friendly campaign moniker 'The Handshake Project'. I hand crafted eye catching/salt-of-the-earth identity and artwork composed entirely from potato stamp prints — pairing it with point of sale promotional materials that showcased the cross-continental community based achievements.

Black Friday is one of the biggest retail opportunities of the year. That is why we needed to make the sale pop! I crafted visually compelling creative that celebrated product nuances and showcased the excitement and the breadth of the Article Black Friday Sale. The ads were set to a soulful/hip vintage track — utilizing fast paced product transitions and typographic movement.

As it turns the sale was a success yielding one of Article's biggest sale months ever.

Bria Communities are a family of residences designed for seniors who want the freedom to be themselves, to live independently, and to experience fun and enjoyment with their friends and families every day. Inspired by the communities progressive and fun atmosphere I created a brand identity that was contemporary, vibrant and flexible for growth.  

Cyber Monday is one of the biggest retail opportunities of the year next to Black Friday. That is why we needed to make the sale pop! As a counterpart to Article’s Black Friday Sale, I crafted visually compelling ads that followed the same art direction and clearly contrasted the shift to Cyber Monday. The ads celebrated product nuances and showcased the excitement and the breadth of the sale. Set to a soulful/hip vintage track, I utilized fast paced product transitions and typographic movement.

As it turns the sale was a success yielding one of Article's biggest sale months ever.

In collaboration with the Article internal culture team, I formed a music committee (The Sound Board) and set in motion multiple live performance events yielding raving reviews and a high level of employee gratification. Featured here is a visual set of the mixed-media posters I designed to promote the bi-annual event called Couchella. Rock ‘n’ roll!

Pacific Theatre is one of Vancouver’s hidden gems. While it has a home-grown cozy feel, Pacific Theatre pulls out the stops when it comes to delivering a riveting theatre experience.

When I had first came in contact wth Pacific theatre they were mainly using photo based advertisements for each production and it lacked distinction in the theatre marketplace. I chose to elevate the visual vibrancy throughout the city by designing colourful custom illustrations and mixed media compositions for each production promotion. In addition, I crafted a new web experience and a complimentary brand refresh.

YWCA Hotel Vancouver is a mission-related social enterprise providing affordable accommodations for all travellers and generating revenue that sustains YWCA Metro Vancouver’s community service work. I was contracted to design a mobile friendly site that echoed the ethos and creative direction of the YWCA Metro Vancouver website.

Captured on location in Tofino BC, here is a sample set of photographs for editorial, detail and b-roll shots featured on web, lookbook and social applications.

When you break a sweat at the YWCA Health + Fitness Centre you’re helping women and families in your community live free from poverty and violence. Fitness memberships at the YWCA support over 43 community programs in 28 locations throughout Metro Vancouver. I was contracted to design a mobile friendly site that echoed the ethos and creative direction of the YWCA Metro Vancouver website.

Earls is an upscale casual dining restaurant and bar with a lot of soul. They ran a Summer campaign that featured a tasty $5 menu. Domain7 contracted me with the design layout for the mobile friendly site.

For more than 100 years, YWCA Metro Vancouver has worked to achieve women’s equality. I was contracted to design a mobile friendly site that echoed the YWCA legacy while showcasing their current offerings. Inspiration for the mosaic design was derived from the symbolism of the triangle… depicting strength in femininity.

The site design needed to account for 3 diverse service platforms — YWCA corporate, YWCA Hotel and YWCA Fitness. I provided ideation, user flows, wireframes, design files and QA.

SierraSil’s wealth contracted me to create a program that provides a perfect balance of healthy living tools for those with busy lives. Due to popular demand we designed an iOS app. The app uses a rewards program tied to a journal for charting daily progress. As you move forward, you gain points and watch as your Avatar starts to rock!

My role in this project was naming, brand development, promotional support, avatar illustration, prototyping and app design.

Yes, Article is the easiest way to create beautiful modern spaces. Also, Article provides B2B services for business and partners such as interior designers and brands in need of decor solutions — offering a team of tailored support that’s ready to help bring business concepts and interior designs to life.

Article has an amazing Trade Program. We know that. The challenge was not providing high quality products and an exceptional service. The challenge was getting the word out to the interior design community.


In collaboration with the marketing team I run an acquisition campaign with the goal of acquiring 1000 new trade members. We utilized social channels, landing pages, direct mail and print publications.

Most interior design publications and social advertisements featured standardized creative with very similar stylized room shots. I took a different approach to stand out from the crowd. We shot this from a birds eye/floor plan perspective. 1 room easily designed three ways — showcasing the ease of bringing an interior designers vision to life.

The campaign was a success achieving the desired client acquisition we set out to acquire. Win, win!

These designs are the result of a 3-day rapid prototyping exercise.

The product idea is a chat room service that provides individuals with access to expert advice and peer support when seeking answers to life’s challenges.

I led the ideation and interaction design, including the creation of user flows, wires, and a high fidelity clickable prototype.

BC Housing plays a significant role dramatically improving the conditions for many low income residents living in the Downtown East Side. But it's not just that they are improving living conditions, it's the way they are doing it. They are beautifully refurbishing rundown heritage buildings and making them livable again.

The message is that the residences in the DTES have been given 'A New Lease On Living' as a result of the combined effort between BC Housing and partners such as McGinn Engineering & Preservation Ltd. The campaign is a celebration of that.

I was commissioned to envision a campaign identity and craft a series of installation plaques for the front lobby of each building. The strategy was to utilize a collage technique in order to incorporate archival photography and current detailed schematics for each residency — showcasing the progressive transformation. I incorporated a vibrant spectrum of colour to emphasize diversity and inclusivity. For the kickoff event, I constructed a large format wall installation to showcase the breadth of work.

Bria Communities are a family of residences designed for seniors who want the freedom to be themselves, to live independently, and to experience fun and enjoyment with their friends and families every day. Inspired by the communities progressive and fun atmosphere I created a brand identity and promotional materials that are contemporary, vibrant and flexible for growth.

Visual set for the Kolke business collateral.

Established in early 2013 by chef owner Philip Aguirre, Bistro 72 is Surrey’s newest and finest destination for anyone with an appetite for savoury Parisian cuisine and an authentic bistro experience. I designed a responsive website that is easy to navigate, showcasing the Bistro 72 'Farm to Plate' story.

Home is an upscale New York based concierge agency that offers city experiences and private tours tailored with specification to your personality and special interests. I was tasked by Home's development team to create a sophisticated and modern, yet warm design that features Home's service offerings.  

Established in early 2013 by chef owner Philip Aguirre, Bistro 72 is Surrey’s newest and finest destination for anyone with an appetite for savoury Parisian cuisine and an authentic bistro experience. I designed an eclectic and contemporary identity that draws from the Bistro 72 'Farm to Plate' story. The symbol showcases a fusion of old world meets new.

Over the course of my design career, I have had the opportunity of designing distinctive brand marks and visual identities for a wide spectrum of companies reaching various sectors of business. Here is a quick peak at a small visual set.

Century Group in collaboration with Browns Social House contracted me to craft a promotional campaign to announce the grand openning of the Browns Social House located at the Coast Tsawwassen Inn. I designed a series of promotional items with a mid-modern twist along with social ads and large format TSAs. As seen here…