Ecotrend’s The Handshake Project
Background /
The Handshake Project is one of Ecotrend’s many ways of providing its brands with marketing exposure and creating good will with consumers.
Challenge /
The main challenge was creating a tasteful and smart campaign that was free of product pushing, yet provided producers with a means to tell their story. We also needed a way for customers to engage with the individual social projects and support them directly.
Solution /
We brought together a group of companies who were participating in social responsibility projects that were relevant to their brand story, and developed a CSR strategy to connect them all. We developed a umbrella project we called “The Handshake Project”.
