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BCRPA Promising Practices Video Series
Background /
BCRPA (British Columbia Recreation and Parks Association) is dedicated to building and sustaining active healthy lifestyles and communities in BC.
Challenge /
Our challenge was to encourage social change and inform key decision makers on the importance and value of sourcing healthy foods and beverages.
Solution /
Using a social marketing approach, we a created a series of videos promoting shifts in social norms that helped model appropriate behaviours through key influencers, creating a sense of competence through collaboration. Links to the videos below.
BC Recreation and Parks Association
BCRPA Promising Practices Video Series
Promising Practices - Opening Screen
