Our Work Creative Outreach
BC Housing’s New Lease On Living Campaign
Background /
The public may not be aware of BC Housing’s role in Vancouver’s Downtown East Side, but they are doing some pretty amazing stuff, including dramatically improving the living conditions for many in low income living situations.
Challenge /
Our challenge was tell the story of both the residents and the revitalization of Vancouver’s Down Town East Side in a way that celebrates the character and authenticity of its residents, and features the architectural improvements to living space.
Solution /
Kolke created a concept to be expressed through a series of posters that illustrated the transition of the buildings from past to future through images and explanations. The message is that both the residents and the residences in the DTES are being given ‘A New Lease On Living’ as a result of the efforts of BC Housing. The campaign featured during the 2010 Winter Olympics.
BC Housing
Poster design: Detail
The Park poster
The Savoy Hotel poster
The Walton poster
The Carl Rooms poster
The Compendium Of Developments: Unique graphic design