Our Work Brand Development
Fertilize Your Life Campaign for Empty Space Coaching
Background /
Empty Space is a local start-up company specializing in life coaching with a unique approach.
Challenge /
Empty Space was looking to stand out among the numerous life coaches in Vancouver. We were faced with the challenge to help appeal to a younger demographic, both men and women, and specifically in the popular video game community in Vancouver’s Yaletown area.
Solution /
Kolke came up with the concept of “Fertilize Your Life”, aimed at those with a routine, uninspired lifestyle. Designing a brand with a unique symbol was extremely important to us, given the numerous logos and symbols in the gaming world. We printed postcards with our message on them and placed them at the most frequented places by our audience: coffeeshops and cafés.
Results /
Empty Space had an influx of new business over the first year after the launch, due to our campaign.
Empty Space Coaching
Business card and post card design
Empty Space Coaching symbol